Supporting Nationwide Retail Expansion
When we started working with Botanic Tonics they'd secured key strategic retail accounts and were looking to use their DTC marketing channels to support nationwide retail expansion.
The main focus was supporting new retail accounts and in-person promotional events that were being used to drive word of mouth marketing for users, wholesalers and retail account managers.
The focus was finding zip codes where we could create a "critical mass" of users and retail accounts to support a sustained user base that would support continued investments in the growth of Botanic Tonic's DTC business.
When a new product enters the market, it’s important to immediately become the who’s who brand.
With Botanic Tonics, that’s the first thing that we wanted to implement out of the gate.
The product, a kava-kratom shot, was the first of it’s kind in a market saturated with sketchy extracts.
The account started at $3k/month in spend.
They had basic creatives coming strictly from the brand account and no whitelisted influencer marketing.
The Founder then went on a relentless podcast tour and negotiated 1-2 whitelisted influencer posts on each podcast.
Within a few months, the results speak for themselves.
From $3k/month in spend at a 1.67 ROAS to $60k/month at a 2.6 ROAS
A better CAC, a better CTR, and more profitable CPA just from implementing a diverse set of influencers into the paid marketing strategy.
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