Brian Rose of London Real

Online Education
Brian Rose of London Real

Our Services

Ensuring Facebook Compliance


Most advertisers use one brand/page/instagram to advertise their product.


We like to take a different approach.


Using multiple pages allows you to get more reach and impressions on the users. That’s why, when we break down the strategies of the politicians currently running ads, they spend millions across a wide array of pages that promote their platform.


For the London Real, we knew that in order to minimize risk of getting kicked off facebook we needed to create a completely new shell, not linked to anything in the London Real.


That means:

  • A new credit card
  • A new url
  • New landing pages
  • A new facebook page
  • A new instagram account
  • New Copy
  • New Creatives


Essentially, this is a set-up of a completely new “company” in the eyes of facebook. While in reality we can still target the followers of the London Real and send them to a cloned website.

Project Details

When we first chatted with Brian, there was a problem going on within London Real’s advertising accounts.


The Facebook Ads account was recently banned, the page couldn’t advertise, and there was fear of not being able to use Facebook  or Instagram Ads ever again.


This is where we came in.


The funny thing about facebook is that being black or grey hat does not work, don’t get fancy. You need to understand Facebook’s policies and procedures in order to be able to safely run (and scale your paid traffic.)


We set-up our Safe* account structure in order to ensure that they would be able to continue to run paid traffic.


The problem was, some content was still getting banned.  Since we have worked with companies needing to advertise everything from sex-toys to muscle building supplements we have a nuanced approach to meeting Facebook’s guidelines and intent.

Creating A Shell

Most advertisers use one brand/page/instagram to advertise their product.


We like to take a different approach.


Using multiple pages allows you to get more reach and impressions on the users. That’s why, when we break down the strategies of the politicians currently running ads, they spend millions across a wide array of pages that promote their platform.


For the London Real, we knew that in order to minimize risk of getting kicked off facebook we needed to create a completely new shell, not linked to anything in the London Real.


That means:

  • A new credit card
  • A new url
  • New landing pages
  • A new facebook page
  • A new instagram account
  • New Copy
  • New Creatives


Essentially, this is a set-up of a completely new “company” in the eyes of facebook. While in reality we can still target the followers of the London Real and send them to a cloned website.


This let us go from $0 back to $1000 profitably all while not worrying if the new account would get shut down.


In cases like this it’s recommended to tread carefully.


We handle a lot of higher risk accounts, and with that, it takes knowing what verbiage can be used, what user sentiment you are writing, how your creatives/copy look politically (and align or do not align with Facebook), and so much more.


If you’re looking for help, reach out and book a call and we will see what we can do!



A Note On Account Disapprovals:


One of the other issues with getting accounts unbanned is understanding Facebook’s intent with their stringent review process.  Facebook’s aim with it’s content monitoring is to ensure a high quality experience for all of its users. 


When advertisers promote content that could potentially damage the experience of it’s users, it defaults to preventing the content from being run on its advertising platform (banning it).  


Since there is no way Facebook’s reps could maintain their guidelines and manually review every piece of content, they are selective about what content they will manually review.  This is the main reason building multiple “shells” (explained above) is so valuable. 


While the Facebook reps are unlikely to manually review individual pieces of content, they are likely to give any individual business that is facing an account shutdown at at least 1 manual review.  This makes sense.  It takes quite a bit of time and effort (and usually money) to set up a completely separate set of accounts with real information, real pages and real content. 


Ultimately this process protects advertisers and users from having to compete with affiliates and low quality product vendors that are trying to compete with legitimate companies.


Now, before you get upset about “legitimate companies” being an arbitrary designation, please understand that we have a very simple definition for this.  A legitimate company is any company advertising on Facebook who’s ads and products are likely to pass a manual review if inspected by a rep.  That’s it. 


Creating multiple shells ensures that legitimate companies are able to advertise their products and services on Facebook even if some of the messaging  or images they would like to use ultimately is not allowed on the platform. 


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